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Search Engine Optimisation

The procedure of getting your website listed on a search for particular key words is known as Search Engine Optimisation or SEO. There are a great many companies who will offer this service, but be extremely wary of wild promises and guarantees of top listing.

There are a number of ways to get the ball rolling yourself, if you have a reasonable amount of computer knowledge.

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Choosing a Domain Name

The name of your website is also know as the Domain Name.

With many domains names already taken, it can prove difficult to find something suitable, but with a little inventiveness you should be able find something available.

You should choose a name that correctly describes your company name or utilises some of the keywords that a potential visitor may use to find the site.

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Build Your Own Website

There are three main areas to consider when building your own website. It's not necessary to spend a great amount on any of these areas to achieve a successful site. Alternatively you can spend a large amount and still end up with an ineffective website. The trick is in careful planning.

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Web Hosting

The next consideration for your new site is to find somewhere to host your site (storing the files that make the site). You may find that your Internet Service Provider (ISP) offers you some web space, however there may be limitations on using your own domain name.

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