The name of your website is also know as the Domain Name.

With many domains names already taken, it can prove difficult to find something suitable, but with a little inventiveness you should be able find something available.

You should choose a name that correctly describes your company name or utilises some of the keywords that a potential visitor may use to find the site.

There are three main areas to consider when building your own website. It's not necessary to spend a great amount on any of these areas to achieve a successful site. Alternatively you can spend a large amount and still end up with an ineffective website. The trick is in careful planning.